Info graphics animated for IBM with French Subtitle and Text.
When you’re introducing a new software product to your customers, an explainer video can be a great way to show them how it works. Explainer videos are concise and easy to follow, making them perfect for getting across the basics of a new product. They can also be used to highlight the most important features of a product, or to show how it can be used in specific situations.
For businesses that offer software as a service (SaaS), explainer videos can be an especially valuable tool. SaaS products can be complex and difficult to understand, so an explainer video can help customers get a clear understanding of what the product does and how it can benefit them.
If you’re considering creating an explainer video for your SaaS product, here are a few tips to help you get started:
1. Keep it simple.
When creating an explainer video for a SaaS product, it’s important to keep things simple. You don’t want to overload viewers with too much information at once – instead, focus on highlighting the key features of the product and explaining how it can be used.
2. Wise use of info-graphics.
Motion graphics animation is an excellent way to explain SaaS products. By using animation, you can create a clear and concise visual explanation of how a SaaS product works. This can help your users understand how to use the product, and can also help to explain any complex concepts or processes. Animation can also be used to highlight the features of a SaaS product, making it an effective way to promote your product to potential customers.
3. Make it engaging.
Some tips to make your corporate animated videos engaging include keeping your videos short and to the point, using interesting visuals, and adding a human element. Keep your videos under two minutes long whenever possible, and use animation and visuals to help explain your message instead of relying on text-heavy slides. And finally, add a human element to your videos by including interviews with employees or customers, or by having someone narrate the video. This will help make your video feel more personal and engaging.
These videos are a part of 6 Corporate Explainer Video series, worked upon by us for IBM.
The explainer video series is extremely detailed and required high precision work from animation to voice sync.The designing of these type of video, requires a great deal of craftsmanship and knowledge of viewer engagement. Explainer videos in itself and animation in general, don’t entice the corporate viewers until the main touch points are covered. The process is an amalgamation of great script writing, story boarding, illustration, custom designing, voice over and then a great deal of detailed motion graphics animation. All these come together to form an info-graphics videos, which conveys critical product/corporate information in an animated, engaging graphical manner.
Clapstick Media provides specialized end to end professional services in Explainer Videos, Animation, Motion graphics, 3D animation, Modelling, VFX and Specialized Broadcast Graphics.